It's all in the name

Pandering in the studio this afternoon i was thinking about names of labels, brands, companies and i thought it is a really interesting subject. There's so much in a name, it can tell you what the brand is all about .. it can send different feelings to the observer and also be a really strong point in the face of the label or company.

When i started Denver Mackenzie (about january of 2007) i sat one day to think of a name for the label, i wanted it to be somewhat strange and diverse to represent that the labels look and culture.
This is where i tell you that my old nickname was Mackenzie and that i'm originally from Denver, right? Wrong. ha ha i wish i had a great story to tell you behind the creation of the name but it is simply just that, a creation of my imagination!
But, the Denver Mackenzie logo IS my own handwriting- i was in class (Graphic design college) and of course doing my own thing (what i have always done at school!) and doodling about in my sketch pad came up with the thread look, it really suits the label so i stuck with it.

So.... craft + arty  peeps where did you find the name of your brand and did it come about in a strange and peculiar way? Does it mean something to you? Is there a hidden message? Or did you just think of it out of nowhere land?
Love to hear your stories so please share.
xo!